real value in trusted hands

... real value in trusted hands

BLUE Asset Management ...

... is a full-service investment manager for commercial real estate with a long-standing expertise and strong focus on the retail and office segments. BLUE Asset Management strives to ensure optimal added value for the managed properties through active asset and investment management services.

We provide investment and asset management services to global institutional investors as well as family office clients.

Our work is characterized by an entrepreneurial and institutional approach to stabilize and enhance cash flow and real estate values. As an independent company, we can work quickly, creatively and discreetly.

BLUE Asset Management currently manages over 100 commercial properties of institutional investors with a market value of more than 1.4 billion euros.

Geographically, we focus on Germany, Switzerland and Austria.

Our clients profit from our substantial experience and bespoke services based on more than 80 purchases and sales with a transaction volume in excess of EUR 4.5 billion. We have a preferred access and steady flow of investment opportunities allowing off-market transaction even in competitive markets.

Our Task Profile comprises

  • Structuring and managing of taylor-made investments for our clients
  • Sourcing of real estate investments based on stringent investment criteria
  • Coordination of purchase and disposition processes (due diligence, asset and share deal structures, financing)
  • Development and implementation of value-added concepts
  • Management of all letting activities
  • Cash flow modeling, budget process and multi-annual planning
  • Real estate and financial reporting (on property, portfolio, corporate and holding level)
  • Coordination of third-party service providers

We support the decision-making process of our clients in detail. The clients have control and overview about relevant activities taken. Based on our client’s decisions and approvals, we undertake the daily operations.

Investment Management

Substantial experience based on more than 100 purchases and sales with a transaction volume in excess of 4.8 billion euros

Investment Criteria

The main task in the field of investment management is the acquisition and sale of real estate according to the investment strategy of our clients.

As investment managers, we work with our customers to define strategic investment criteria and match these with suitable, high-quality real estate investments in the relevant markets.

This is essentially done on the basis of our clients' demanding yield and quality criteria and their given opportunity / risk appetite, as well as our sound market knowledge.

As part of our direct investment strategy, we pursue core strategies as well as core plus / value-add approaches for our clients. Inventory objects as well as investments in project developments on the basis of turnkey arrangements are considered as target allocation.


The investment focus of our clients is on retail real estate and office properties as well as mixed-use properties (some with residential units). The investment approach has therefore been constant and verifiable for many years both geographically and also in regards to the assets classes. Retail real estate as an established asset class is an integral part of a balanced commercial real estate investment strategy of our clients.

After clarifying the investment objectives with our customers, we primarily pursue a bottom-up investment approach, which is underpinned by current opportunities and ongoing market observation.

We source properties both in a direct approach („off market“) and through reliable network with established real estate brokers.

Our team has processed more than 100 purchase and sales transactions with a market volume in excess of 4.8 billion euros in the past years. We have established a sound transaction experience spanning from the initial analysis to the optimal and audit-proof implementation of a transaction.

Our services comprise the coordination of a comprehensive due diligence, preparation of cash flow analyses, preparation of budget and multi-annual planning as well as securing third-party financing.

We have gained profound knowledge of the opportunities and risks associated with real estate investments based on our active management expertise (over 100 actively managed properties with a volume of more than 1.4 billion euros), enabling us to ensure that our clients make informed decisions.

Our team provides investment management services exclusively in the interests of our clients with the necessary care and diligence and as a result in the best interest of the investment funds managed by us or the investors of this investment fund.

Asset Management

More than 1 billion euros of assets under management with a clear focus: securing stable cash flow and sustainable added value

As managers of an extensive portfolio of commercial real estate properties, we have direct access to the leading retail organizations and a sound understanding of office tenant profiles. The value of use that our tenants ascribe to the areas ensures cash flow stability. This is why we focus on active leasing activities and a close cooperation with tenants. These activities comprise efficient re-leasing processes as well as an active contract and receivables management.

At the same time, we place emphasis on medium and long-term property value appreciation. We analyze value added strategies and propose these to our clients as options for action. Be it space expansion, the development of additional third-party revenues or sustainability projects — it takes creativity and experience and our team can offer both. Our tasks also comprise the reasonable use of cost reduction potentials and efficient selection and supervision of management services (e.g. technical, bookkeeping, environment, taxes, legal affairs).


Our clients can choose between monthly or quarterly real estate and financial reporting. In addition, we prepare the medium-term development strategy for an annually updated budget and multi-annual planning, which is then implemented according to the client‘s requirements. This enables us to ensure a sound quality and risk management.

Leasing and Value Apprciation

  • Active management of tenant relationships
  • strategic planning and budget
  • Organizational planning and implementation of additional revenues and/or third-party revenue sources
  • Added value through new leases
  • development and cost reduction

Real Estate and Financial Reporting

  • Preparation of regular monthly, quarterly and annual financial reports
  • Budgeting and updated multi-annual planning (3 to 5 years)
  • Budget vs Actuals (variance analysis) to proof of achievement of objectives
  • Debt financing and bank reporting

Technical Aspects

  • Tracking and clarification of technical status
  • Coordination of technical due diligence
  • Technical reporting
  • Cost tracking and control

Legal Aspect

  • Clarification of general legal issues
  • (e.g. lease contract law) and coordination
  • with law firms
  • Coordination of legal due diligence

Value-Added Concepts

Added value as a result of modernization and improved positioning: We establish value-added concepts and manage their implementation

Over the years, buildings will show wear and tear and tenant requirements change. Optimal value development therefore requires an analysis of the options for action and a clarification whether subsequent investments in the building for space expansion or modernization are worthwhile.


We develop the options for action, prepare a concrete implementation concept and analyze profitability based on time and cost planning.

At the same time, we develop an opportunity and risk profile together with our clients and coordinate the financing structure and actions based upon which investment risks can be reduced or even avoided (construction and cost guarantee, securing leases, etc.).

We coordinate the project management, including placement, contract administration and warranty management.

We manage an annual project volume of around 30 to 50 million euros.

Real Estate and Financial Reporting

Relevant real estate and financial reporting as a basis for our clients‘ decisions

Pro-active and strategic planning requires a sound basis of information. Whether it is cash flow modeling, budget and multi-annual planning, monthly or quarterly reporting: Based on the information needs and reporting requirements of our clients, we provide tailor-made reporting on an institutional quality level regularly and on time.


The reporting gives our clients a transparent and concise overview of the performance development for individual properties and portfolios (including target/performance comparison and key figures) from a real estate and financial perspective, so that status and required decisions are easy to determine.

The reports also provide information regarding market development on the tenant and investment markets, the assessments of further investments (including profitability analysis) as well as bank reporting.

We also prepare analyses regarding the benefits and feasibility of value added approaches (e.g. expansions, modernizations, repositioning) and conduct stress tests (in line with client requirements). We thereby take into account the risk management and compliance-relevant aspects for our institutional clients (e.g. sovereign wealth funds, international fund managers, large family offices).